Whoopi & Tampa Leaders to Select New Chocolate Flavor

William Dean Chocolates

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

Contact: Bill Brown, Founder & Chief Chocolate Officer (CCO)

Date: Sept. 22, 2010

(727) 593-0656

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Media images & Information

“New Flavor” Contest Winner Selected on Sept. 26

Largo, Fla.

WHAT: Over 2,500 flavor suggestions were submitted to join the award-winning artisan chocolate line by renowned chocolatier William Dean Brown. Some of Brown’s current flavors include: Bananas Foster, Coconut Caramel, Crème Brûlée and Dulce de Leche. The winner receives a 100- piece collector’s edition of exclusive chocolates.

WHERE: Datz Deli and Foodie Market, 2616 S. MacDill Ave., Tampa, Fla. 33629,
(813) 831-7000.

WHEN: Local executives, area celebrities and food critics will gather at 6:00 p.m. on Sunday, September 26 to select the winning chocolate.

Editors Note: While this event is not open to the public, journalists are encouraged to help sample these uniquely flavored chocolates. For a review of William Dean Chocolates and a background article, please visit: William Dean Chocolates; AAA Going Places “Double Take” article.

JUDGES: The judging panel includes:

· Academy Award-winner Whoopi Goldberg (via phone)

· Jeff Houk, Food Critic, Tampa Tribune

· Christopher Sherman, former St. Pete Times Food Critic

· Chris Ponte, Executive Chef of Café Ponte

· Veronica Cintron, Anchor, Bay News 9

· Preston Rudie, WTSP.com 10 Connects

· Tish Boyle, Editor of Chocolatier Magazine (via phone)

· Dean Darby Dickerson, Stetson College of Law

· Holly Tomlin, Owner/President, Tomlin Staffing

· Chef Heather, Datz Deli

· Sandy Klim, Editor-in-Chief, AAA Going Places Magazine

Background

When nationally acclaimed chocolatier William Dean (WD) looked for ideas for a new line of flavors, he sure got some wild ones. If hot dog, tofu and broccoli don’t sound too appealing, no worries. WD has received close to 2,500 flavor submissions in a new contest hosted by AAA. William Dean Chocolates was recently featured in AAA Going Places Magazine.

In a showdown of flavors, Datz Deli will host Academy Award-winner Whoopi Goldberg, local and national food critics, and some of Tampa’s top elite to join the fun and select the ultimate flavor to include in his list of celebrated combinations.

The invitation-only event and judging will be held at Datz Deli on Sunday, Sept. 26, 2010, at 6:00 p.m. Bill Dean, owner/chef of William Dean Chocolates, worked with Sandy Klim, editor of AAA Going Places and their popular online Community to solicit suggestions online. Visitors to the site were asked to provide ideas for flavor combinations. Over 2,500 submissions have been made to date. The author of the winning flavor will receive a 100-piece box of WD chocolates.

William Dean Chocolate’s is headquartered in Largo, FL. His chocolates are shipped worldwide and have received national media coverage, including a feature on the popular TV show “The View.” William Dean has received numerous chocolate awards from competitions around the country.